The Hour is the latest pop-up to arrive at St Christopher's Place, having previously been stocked in our very own ‘Platform’.
The brand uses luxury fabrics, providing an excellent fit and prides itself on its premium craftsmanship of quality clothes from sizes 14 - 28. Nana Rasoeve founded the company in 2018 having felt increasingly frustrated at the lack of quality and imagination in brands with clothes for a fuller figure.
Founder, Nana Rasoeve commented, “Whilst ordering clothes online last summer, I was disappointed with the quality, fit and fabric that I received. During this process, I identified a niche - I wanted well-fitting clothes in natural fabrics that were cool and a pleasure to wear.
This then inspired me to start my own company – one which makes women feel confident in what they wear, so they can look and feel good. The Hour venerates silhouette and identity - it is dedicated to creating contemporary plus size pieces that drape, frame and flatter the fuller figure.”
Nana studied patternmaking and design at the Royal College of fashion before working with one of the industry’s most experienced luxury pattern cutters. It is from here that The Hour was born, empowering women.
The Hour is open from 11am-7pm Monday-Sunday